YouTube Launches New Video Advertising Format
I’m not all that excited about watching 15 to 30 second pre-roll ads attached to videos. I understand that it’s a necessary evil and that advertising pays the bills and keeps the videos free, but it’s...
View ArticleMarch Sadness: Joost's pipes, they are clogged
Wonh, woonnh. Seems Joost is acting up with the live streams of the NCAA games. I was able to get a split-second worth of one of those stupid cell shaded Charles Schwab commercials but every other...
View ArticleDVR, web video blamed for prime time decline
The New York Times has a piece on the impact that digital video recording, on-demand offerings, and web video services have had on advertising budgets for prime time television slots. Apparently if...
View ArticleHow Much Web Video Is iPad-Ready? About Two-Thirds. Really.
A couple weeks ago, in the wake of Steve Jobs’ tirade against Flash and why the iPad won’t support it, I wanted to find out exactly how much video out there on the Web is already encoded in the...
View ArticleMagnify Brokers Deals To Run Ads Inside Embedded Videos
From an audience perspective, the ability to embed videos on other sites is what expands their viewership and makes them go viral. But from an advertising perspective, most of that video is the Web...
View ArticleClik here to view.
The Attack Of Branded Content: Who Will Control TV On The Web? (TCTV)
I’ve got to admit, the concept of “branded content” on the Web makes me cringe. It is generally used to refer to Web videos created and packaged specifically for an advertiser. Maybe I am...
View ArticleClik here to view.
Web Video Hogs Up 37 Percent Of Internet Traffic During Peak TV Hours
A few weeks ago, some data came out suggesting that Netflix alone accounts for 21 percent of Internet traffic during peak TV hours. But if you add in a couple other sources of streaming video from the...
View ArticleClik here to view.
Netflix CEO Reed Hastings Argues Why The Short Sellers Are Wrong
Netflix is one of the best performing stocks this year, up 225 percent year-to-date, with a $9.3 billion market cap. But it is also priced to perfection, with a lot of short sellers hoping to profit...
View ArticleClik here to view.
Netflix: 75 Percent Of New Customers Signing Up For Streaming-Only Plan
In its first quarterly earnings since it announced plans to hike prices for DVD subscribers who also stream videos, Netflix tried to put the best face on its new decision. In a shareholder letter (PDF)...
View ArticleClik here to view.
HTML5 or Flash? With Yokto's New Video Player, You Don't Have To Choose
Yokto is a newly launched video platform which offers an embeddable player that intelligently switches between a Flash-based interface or HTML5, depending on the device being used to view the content....
View ArticleClik here to view.
Blip COO: “We Essentially Doubled Revenue In 2011″
Blip.tv is going through some changes, with founder Mike Hudack gone and a search for a new CEO still ongoing. But the company raised a $6 million C round from its two main investors in December, and...
View ArticleClik here to view.
Live Matrix, The “TV Guide For The Web,” Acquired By OVGuide
Live Matrix, the TechCrunch Disrupt ’10 finalist that proclaimed to be the “TV Guide for the web,” has been acquired by online video guide OVGuide.com in an all stock deal. As a part of the deal Live...
View ArticleClik here to view.
Video Plays On Tablets, Mobile Devices And Connected TVs Nearly Doubled in Q4
From Redbox and Verizon teaming up to take on Netflix to Connected TV and Netflix’s premier of Lillyhammer, offering consumers video content where and when they want it is no longer just a second...
View ArticleClik here to view.
Web Video Sucks, But Here's How It Can Be Great
Editor’s Note: Jordan Kurzweil is Co-CEO of Independent Content, an agency that helps media companies launch new digital products and businesses. Prior to starting Independent Content, Jordan worked at...
View ArticleClik here to view.
Smart Education: How Lynda.com Hit $70M In Revenue Without A Penny From...
As Ned Flanders would say, education in the U.S. is in “a dilly of a pickle.” At the risk of sounding like a broken record, the cost of education has become unsustainable. Student loan debt is over $1...
View ArticleClik here to view.
How Much Web Video Is iPad-Ready? About Two-Thirds. Really.
A couple weeks ago, in the wake of Steve Jobs’ tirade against Flash and why the iPad won’t support it, I wanted to find out exactly how much video out there on the Web is already encoded in the iPad...
View ArticleClik here to view.
Magnify Brokers Deals To Run Ads Inside Embedded Videos
From an audience perspective, the ability to embed videos on other sites is what expands their viewership and makes them go viral. But from an advertising perspective, most of that video is the Web...
View ArticleClik here to view.
The Attack Of Branded Content: Who Will Control TV On The Web? (TCTV)
I’ve got to admit, the concept of “branded content” on the Web makes me cringe. It is generally used to refer to Web videos created and packaged specifically for an advertiser. Maybe I am...
View ArticleClik here to view.
Web Video Hogs Up 37 Percent Of Internet Traffic During Peak TV Hours
A few weeks ago, some data came out suggesting that Netflix alone accounts for 21 percent of Internet traffic during peak TV hours. But if you add in a couple other sources of streaming video from the...
View ArticleClik here to view.
Netflix CEO Reed Hastings Argues Why The Short Sellers Are Wrong
Netflix is one of the best performing stocks this year, up 225 percent year-to-date, with a $9.3 billion market cap. But it is also priced to perfection, with a lot of short sellers hoping to profit...
View Article
